It’s quite the trend in academia these days to set up a series of ‘conference accounts’ on social media to promote said conference and bring together all related materials. However, these accounts are rarely (if ever) worthwhile and can actually detract from what should be your primary marketing goal; namely to promote the work of the wider organisation to which your conference is attached. Continue reading
I’ve been blogging again! This time on Hey Millennials, where I’ve shared some of my top tips on how to promote your work via Twitter. My tips include:
- Don’t forget the value of face-to-face.
- Consider your audience.
- Quality counts.
- Target your messages.
- Build your network.