AI-powered content creation is the new ‘big thing’ in the world of business and marketing. Many readers will be familiar with Chat-GPT – a large language model that uses advanced algorithms to generate ‘natural’ language responses to questions.
But while the answers may often appear intelligent, Chat-GPT isn’t ‘thinking’ about the questions we ask it in the way that a trained researcher might. Rather, it produces answers based on what it thinks a good answer should look like.
This is a subtle yet important difference.
One of the hardest things about writing is that it inevitably
leads you to bare some small part of your soul to the world. This is
particularly true of fiction as the world you create is wholly your own. If
someone doesn’t like your characters, then they don’t like the characters you created. Similarly, if they have a
problem with the politics, or the themes of your work, then again, they have a
problem with your politics, and your themes. This is quite different from
other types of writing where more
often than not you will be working to a set of guidelines that may constrain
your work, for in this case, the work you produce is all down to you, and there
is simply no place to hide.
This challenge becomes even more difficult when it comes to
self-publishing. Unlike regular publishing, where you might have an editor and
production team working with you to oversee the process, when it comes to
self-publishing, the power is wholly in your hands. This can be a remarkably
liberating step, and certainly has a number of advantages; however, it can also
pose great challenges when it comes to marketing and self-promotion. On the one
hand, naturally, you want to sell your work, and put it out there, but at the
same time, there is a sense that absolutely everything to do rests on your shoulders,
and if someone doesn’t like it, then it’s completely down to you.
I’ve just recently received the first bulk order of The Darkest Hour ready for launch, and have to say I’m really pleased with the results. The hardbacks look particularly good, and were definitely worth the extra investment. Continue reading
I’ve been blogging again! This time on Hey Millennials, where I’ve shared some of my top tips on how to promote your work via Twitter. My tips include:
- Don’t forget the value of face-to-face.
- Consider your audience.
- Quality counts.
- Target your messages.
- Build your network.
Read the full blog.