Tag Archives: Marketing

The highs and lows of academic life

Academic life has many highs and lows.

For the past few weeks I’ve been knee-deep in marking across several different modules as I struggle to make myself more ‘employable’ as an academic, while trying to earn enough money to keep a roof over my head. In the last two weeks I have fought my way through:

  • 80 x 1,500-word essays in Marketing 101
  • 12 x 1,500-word essays in English 100
  • 146 exam papers of 500–1,000 words in Marketing 222

All in all, this comes in at around 211,000 words – or two average-length novels.

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Self-publishing and the challenge of ‘marketing yourself’

One of the hardest things about writing is that it inevitably leads you to bare some small part of your soul to the world. This is particularly true of fiction as the world you create is wholly your own. If someone doesn’t like your characters, then they don’t like the characters you created. Similarly, if they have a problem with the politics, or the themes of your work, then again, they have a problem with your politics, and your themes. This is quite different from other types of writing where more often than not you will be working to a set of guidelines that may constrain your work, for in this case, the work you produce is all down to you, and there is simply no place to hide.

This challenge becomes even more difficult when it comes to self-publishing. Unlike regular publishing, where you might have an editor and production team working with you to oversee the process, when it comes to self-publishing, the power is wholly in your hands. This can be a remarkably liberating step, and certainly has a number of advantages; however, it can also pose great challenges when it comes to marketing and self-promotion. On the one hand, naturally, you want to sell your work, and put it out there, but at the same time, there is a sense that absolutely everything to do rests on your shoulders, and if someone doesn’t like it, then it’s completely down to you.

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MJRyder.net – 10 years on

It’s my birthday today, and to celebrate, I thought I’d post a blog about this very website, MJRyder.net, which turned 10 earlier this year. I can’t believe that a whole decade has passed since I started the project, and it’s certainly had its highs and lows, however, I’m glad to say it’s going as strong as ever, and I’m really happy with the way it’s been taking shape. Here’s to another 10 years!

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