Student Feedback

This page contains a selection of recent student feedback for my teaching at Lancaster University.

All quotes taken from anonymised module feedback reports, dissertation acknowledgements, and emails sent directly to me. Evidence available on request.

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MKTG411 & MKTG421 Digital Marketing 

2023-2024 [module leader]

‘This module was amazing. Alongside MKTG421, this [MKTG411] has been the best module which I have studied this year. Mike is an incredible lecturer, he is organised and his lectures are extremely interesting. His teaching is the most valuable part of the module, as he is able to provide interesting insights and knowledge from his previous marketing experience and multidisciplinary background. My understanding of content and SEO has been enhanced significantly from this module and this will be invaluable to my future career in marketing. Mike is helpful and makes time to answer any questions. The level of planning for classes is evident in the broad range of information delivered and the engaging (and funny!) seminar tasks. This module truly is a stand out on the Advanced Marketing programme for all the best reasons! Huge thank you for everything Mike!’

‘Very good explanation of the concepts with a wide range of examples and contexts provided. Additionally the lecturer is very pedagogic, easily helping students if any points are unclear.’

Mike goes above and beyond and brings a broad range of multidisciplinary knowledge to the module, which provides a holistic understanding of digital marketing. Mike has an amazing ability to be able to break down complex information and make this easy to understand. He is proactive, helpful and responds quickly whenever there is the need to contact him about the module. MKTG 421/411 really are “advanced” as the modules significantly build on digital modules which I have studied previously. The seminar tasks that Mike sets are also extremely well thought out and engaging. This module is invaluable to the Advanced Marketing Management programme and to my future career in digital marketing. This has been my favourite module which I have studied this year, Mike is truly an exceptional teacher and an asset to the university.’

‘Very good explanation of tools required to undertake good digital marketing analysis.’

‘[most valuable part of the module] the discussions on topics such as technology in the future etc.’

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MKTG234 Social Media Marketing 

2023-2024 [module leader]

‘I thought the module was extremely valuable. The lectures were engaging, interactive, well organised and so interesting. Mike was amazing and so helpful. The content itself was very interesting and I would love there to be more modules linking to social media within marketing or the reference of it.’

‘The lecturer is really helpful, he answered the questions in a timely and professional manner. The course is very passionate, let me learn a lot […] this is my favourite course during the undergraduate period.’

‘Mike as a lecturer was really interesting […] Big fan of Mike’

‘Mike is a brilliant lecturer. Easily the best I’ve had during my time at university. He’s always well prepared with very helpful slides and seminars. Loved his way of answering our questions with the anonymous form so everyone can see. Can’t fault him!’

‘Mike is a wonderful lecturer and helps when you ask for it. He’s clear, his lectures make you want to go as they are actually interesting because he makes them interesting. The coursework is challenging but in a good way because it actually makes you think.’

‘I don’t think the module could be improved in any way, it has been my favourite module I have completed at Lancaster so far!’

[What were the most valuable parts of the module?] ‘The topics, the lecturer, everything. I enjoyed this module the most out of every module I have.’

2022-2023 [co-lead]

‘Mike Ryder was a huge help since he continuously provided teaching that was above and beyond.’

‘Mike Ryder’s lectures were extremely interesting. I appreciated how he incorporated his own interests into the lecture as examples for the module i.e. Forza Horizon.’

‘Mike Ryder, he’s a legend.’

‘Dr Ryder’s seminars were very insightful and helpful.’

‘Both Mike and Anna were excellent at explaining key concepts and taught the content so well. They made it interesting and engaging.’

‘Favourite module.’

‘I do not think this module could be improved because it is one of the best modules, if not the best module I have studied at Lancaster.’

2021-2022 [co-lead]

‘Dr Mike Ryder was an amazing lecturer. His lectures were always so fun to listen to and he made us, the audience feel so engaged with the content. Especially his Warhammer lecture on online communities.’

‘Mike’s lectures were great, really informative and he made them very interesting and engaging.’

‘The content was interesting, the lectures and seminars were engaging and the it was insightful to have guest speakers talking about their careers as social media marketers. By the way, Mike Ryder is the best lecturer ever!’

‘The lectures and lecturers were intellectually engaging, particularly Mike.’

‘The lectures were really helpful, and I enjoyed the guest speakers when they came in. I found Mike one of the most interactive, interesting lecturers at the University, and really enjoyed his lectures especially.’

‘It is a very interesting module, both teachers (Anna and Mike) are super friendly, eager to help and very knowledgeable on the module.’


‘The content of lectures is by far the most interesting of any module I have done this year. I especially enjoyed Mike’s lectures.’

‘The lectures were presented well, all relevant readings were described in detail, theories and concepts were easy to understand.’

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MKTG233 Digital Marketing


‘Both Mike and Jekaterina were very helpful and always responded quickly with any questions I had’

‘Mike and Jekaterina were both great staff members throughout the module; Mike was very supportive of our group and idea.’


[Best thing about the module] ‘Our seminar teacher Mike Ryder!’


‘I loved this module […] I think Killian, Mike and Jekaterina are brilliant teachers.’

‘Jekaterina and Mike were amazing!’


‘Our week 8 seminar tutor Mike was really nice too […]’

‘Killian and Mike replied my email so fast. They are also very nice!’

‘Looking forward to being taught Social Media Marketing by Mike.’

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MKTG510 and MKTG410 Masters Dissertations


‘Our profound gratitude goes to our dear supervisor Mike Ryder. The dissertation project has been a great experience, and we thank him for his extensive knowledge and richness of experience in both our daily life and all our academic research. Without his support, this research would not have been possible.’

‘Firstly, I would like to thank my supervisor Dr Mike Ryder for his patience and friendliness in putting up with my extensive doubts, questions and several emails – at some point I was completely clueless with moving ahead in the research. Mike with his relentless guidance, support, expertise and positivity throughout the research helped me navigate the tough going of writing a dissertation such as this. Thank you Mike for all your ideas, positivity and wisdom.’


‘Further, we extend our special gratitude and appreciation to our supervisor, Dr Mike Ryder who has constantly been a pillar of support by guiding, supporting and imparting the necessary knowledge in order to succeed in the dissertation. Without him, the project wouldn’t have been the same and therefore, we owe him our utmost respect.’

‘Thanks very much Mike. Switching supervisors so late was a worry for us, but you removed all worries. Thanks so much for your help.’

‘[We] sincerely appreciate all the support you provided. We are really lucky to have such a patient and considerate supervisor like you.’


‘Firstly, we want to express our sincere appreciation to our supervisor, Dr Michael Ryder, for his selfless help, painstaking support, and kind assistance in guiding us through the project.’

‘Warm gratitude goes to the extraordinary Dr Mike Ryder, our supervisor, who helped us a lot, and always saved us from our dilemmas by providing constructive suggestions.’

‘Just wanted to take a minute out and thank you for all your help and input. I speak for myself and [student] when I say we are extremely grateful for your help, patience and understanding; we would never have been able to complete our dissertation and presentation without your guidance. […] It was such a pleasure working with you! Thank you once again.’

‘We are extremely grateful to have been given the opportunity by this university to work with Mike, an expert in his field.’