Welcome
Hi, my name is Mike Ryder and I’m an academic with a special interest in digital marketing, social media and advertising. I currently teach marketing at Lancaster University, where I lead our MSc in Digital and Social Media Marketing. I also conduct interdisciplinary research across the fields of literature, philosophy, history, technology studies and social science.
- Advertising: A Practitioner Perspective [book]
- Science Fiction and the Future of War [book]
- 'Care work and status subjugation'
- 'The role of science fiction in conceptualising the reproductive future'
- 'Interdisciplinarity, huh?'
- 'Ethics and Autonomy in Ursula K. Le Guin's The Word for World is Forest'
- Warhammer Conference (organiser)
- Teaching mixed sized, split cohorts: A case study
- Using OODA loops to build sustainable practice into business education
- Conscripts from birth: war and soldiery in the grim darkness of the far future
- Vietnam and the (re)birth of biopolitics
I have published numerous articles in The Conversation on topics ranging from killer robots to robotic decision making and science fiction. These have been republished across the web, on news sites such as Metro and The Independent. I have also provided comment for the national press, and have appeared on several radio shows including talkRADIO and eFM TBS.
Latest activity
- Why Warhammer Matters
- Five reasons Warhammer 40k should be considered a great work of science fiction
- Lessons from teaching mixed-sized cohorts
- The Internship Challenge
- Dealing with uncertainty – Time to move beyond Kolb?
- Is AI going to take your job?
- Foundation: five major themes in the work of science fiction writer Isaac Asimov
- A grim far future, or a dark present
- Visions of the future: five dark warnings from the world of classic science fiction