These days it’s all but impossible to separate the things we produce from the things we consume. Whether it be working on a production line, or staying at home raising children, many of the things that we do are a form of production – whether we get paid for that work, or not. And yet at the same time, we are also consumers, for we all pay bills, we all shop for food, and we all send our children to school.
Things then become problematic when production and consumption start to blur, for we produce in order to consume, but we also consume in order to produce. Whether it be catching a bus or paying for lunch, even the process of working itself is a form of consumption, and more often than not, many of us will also then consume the same product we have a hand in producing.
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I was struck recently by an advertising campaign from German car manufacturer Audi for its new Q5. In the video, posted on YouTube and appearing in cinemas here in the UK, we see an Audi Q5 driving through the rain with a series of overlays highlighting technological innovations such as sign recognition, adaptive suspension and ‘Audi Pre-Sense’ for anticipating dangers before they occur. The advert closes with the claim that ‘It doesn’t just drive. It thinks.’ Continue reading »
I read with great interest today that Sir Anthony Seldon, Vice-Chancellor of the University of Buckingham, has claimed that AI will replace teachers in schools in the near future. As you might expect, the various media outlets have been inundated with comments from members of the public decrying there merest hint that that a machine could do a human job.
But is it really such a far-fetched idea? Continue reading »