Tag Archives: Social Media

MSc in Digital and Social Media Marketing

Comment

Thinking about a career in Digital Marketing? Looking to make the move into Marketing but don’t know where to start? Then Lancaster University’s new MSc Digital and Social Media Marketing is for you!

What makes it different?

Our MSc in Digital and Social Media Marketing has been designed with industry in mind. Your teaching team will include real-world industry practitioners, alongside academic experts with published research on many of the topics covered in this course. From content management and SEO to social media engagement and influencers, this course will equip you with the skills you need to thrive in any digital-related role.

What will I study?

In the first term, you will study alongside our MSc Marketing students, learning the fundamentals of Marketing at postgraduate level, including topics such as consumer behaviour and research methods. In the second term, you will study modules exclusively focused on digital marketing, including an expanded module on digital marketing and social media in practice, and a dedicated module on influencer marketing.

These brand-new modules have been designed exclusively for this course, with case studies and examples based on the module leaders’ real world industry experience. While working on your studies, you will also create a digital portfolio, which will form part of your assessment, and will also serve as a useful tool to make you more employable and give you that edge in a competitive jobs market.

Who can study this degree?

This degree is suitable for anyone with a good 2:1 undergraduate degree. So whether you are from the arts and humanities, or perhaps you studied computer science or even engineering, you are welcome to enrol on this course.

The only proviso to this is that if you have already done Marketing at undergraduate level (or indeed, if you have already completed several Marketing modules at undergraduate level), we recommend you apply for the MSc Advanced Marketing Management. Be reassured, there is plenty of digital content on the Advanced Marketing Management degree as well. I know because I teach it!

Where can I find out more?

You can find more information about the course in our online postgraduate prospectus.

As programme director, I am more than happy to set up an online meeting with anyone who think they might be interested in taking this course.

If you have any questions, you can also send me an email: m.ryder@lancaster.ac.uk, or message me on LinkedIn.

About me

Dr Mike Ryder is lecturer in Marketing and Programme Director of the MSc Digital and Social Media Marketing. Prior to his life in academia, Mike spent 10+ years working in a range of content and digital roles in video games, healthcare and higher education. His website is www.mjryder.net.

Dr Mike Ryder

The perils of academic conference accounts

Comment

It’s quite the trend in academia these days to set up a series of ‘conference accounts’ on social media to promote said conference and bring together all related materials. However, these accounts are rarely (if ever) worthwhile and can actually detract from what should be your primary marketing goal; namely to promote the work of the wider organisation to which your conference is attached. Continue reading »

The dangers of academic blogging and social media

Comment

Blogs are everywhere these days. In the world of academia you almost can’t move for the sheer number of blogs popping up all over the place. From academic departments to research centres, reading groups and individuals, there more blogs out there than any sane person could hope to follow.

So why should you bother writing one? Do you need to write one? Can you get by without one?

To blog or not to blog…

There seems to be a trend in academia at the moment where many people feel compelled to start a blog because it’s the ‘done thing’ without really stopping to think about why they are blogging, or even if they should be blogging at all. Just because other people are doing it, doesn’t mean it’s the right thing for you, or even your department. In some cases, it’s far better not to blog than risk the potential damage a poorly run blog could cause to you and your reputation.
Continue reading »

A sombre view of the modern world…

Comment

I despair at the modern world in which we live. It’s not so much the sensationalism, the terrorism, the rampant consumerism; it’s more the fact that people today simply do not think.

For all its boons, social media has done more to erode modern society than it has to enhance it. People think they can explain the world’s problems in a meme, or a few characters, without ever bothering to scratch below the surface or find out more. Worse still, the ease with which ‘information’ (very definitely with inverted commas) can be found these days means people just don’t know how to do proper research and think for themselves. Got a question? Google it. Google will tell you the truth… Continue reading »

Micro-fascism, Facebook and the General Election

Comment

There’s been a General Election on here in the UK – have you heard?

Most of my Facebook wall today is full of people rightly or wrongly basking in the failure of UKIP in the election. Now, I’m not a UKIP supporter, but there are some interesting points we can take from this that link to the work of critical theorists such as Deleuze, Guattari and Badiou among others. Continue reading »