Thinking about a career in Digital Marketing? Looking to make the move into Marketing but don’t know where to start? Then Lancaster University’s new MSc Digital and Social Media Marketing is for you!
What makes it different?
Our MSc in Digital and Social Media Marketing has been designed with industry in mind. Your teaching team will include real-world industry practitioners, alongside academic experts with published research on many of the topics covered in this course. From content management and SEO to social media engagement and influencers, this course will equip you with the skills you need to thrive in any digital-related role.
What will I study?
In the first term, you will study alongside our MSc Marketing students, learning the fundamentals of Marketing at postgraduate level, including topics such as consumer behaviour and research methods. In the second term, you will study modules exclusively focused on digital marketing, including an expanded module on digital marketing and social media in practice, and a dedicated module on influencer marketing.
These brand-new modules have been designed exclusively for this course, with case studies and examples based on the module leaders’ real world industry experience. While working on your studies, you will also create a digital portfolio, which will form part of your assessment, and will also serve as a useful tool to make you more employable and give you that edge in a competitive jobs market.
Who can study this degree?
This degree is suitable for anyone with a good 2:1 undergraduate degree. So whether you are from the arts and humanities, or perhaps you studied computer science or even engineering, you are welcome to enrol on this course.
The only proviso to this is that if you have already done Marketing at undergraduate level (or indeed, if you have already completed several Marketing modules at undergraduate level), we recommend you apply for the MSc Advanced Marketing Management. Be reassured, there is plenty of digital content on the Advanced Marketing Management degree as well. I know because I teach it!
Where can I find out more?
You can find more information about the course in our online postgraduate prospectus.
As programme director, I am more than happy to set up an online meeting with anyone who think they might be interested in taking this course.
If you have any questions, you can also send me an email: m.ryder@lancaster.ac.uk, or message me on LinkedIn.
About me
Dr Mike Ryder is lecturer in Marketing and Programme Director of the MSc Digital and Social Media Marketing. Prior to his life in academia, Mike spent 10+ years working in a range of content and digital roles in video games, healthcare and higher education. His website is www.mjryder.net.
