I was struck recently by an advertising campaign from German car manufacturer Audi for its new Q5. In the video, posted on YouTube and appearing in cinemas here in the UK, we see an Audi Q5 driving through the rain with a series of overlays highlighting technological innovations such as sign recognition, adaptive suspension and ‘Audi Pre-Sense’ for anticipating dangers before they occur. The advert closes with the claim that ‘It doesn’t just drive. It thinks.’ Continue reading »