Welcome

Hi, my name is Mike and I’m an academic and marketing consultant with experience working in fields as diverse as videogames, healthcare and higher education. I currently teach marketing at Lancaster University, where I lead our MSc in Digital and Social Media Marketing. I also conduct inter-disciplinary research across the fields of literature, philosophy, history, technology studies and social science.

I have published numerous articles in The Conversation on topics ranging from killer robots to robotic decision making and science fiction. These have been republished across the web, on news sites such as Metro and The Independent. I have also provided comment for the national press, and have appeared on several radio shows including talkRADIO and eFM TBS.

Killer robots article by M.J. Ryder featured in The Conversation, March 2019
[Mike] has an amazing knowledge base [...] and is a keen analytical thinker. Mike's work ethic is second to none, his sense of professional responsibility is steadfast and he willingly guides colleagues through their work when help is needed. His intellect and skills make him a valuable part of any team, and it has been an absolute pleasure to work alongside him.
Mike is incredibly hardworking with a phenomenal range of technical, editorial and creative skills. He has proved absolutely invaluable to the team and has quickly developed a reputation within the University that has led to more and more teams inviting him to lead on projects. I’d certainly recommend taking any opportunity you have to work with Mike.
One of Mike’s core strengths [...] is his ability to adapt to changing work priorities and successfully deliver projects critical to his employer’s success. Mike was a very valued member of our community of digital specialists [at CCCU] and his legacy [...] remains to this day. I very much enjoyed working with Mike and I have great expectations of his future career.