Writing… Just about everyone can do it, but very few people can do it well. This is because the skills needed to be a good writer stretch far beyond just being able to “put words on a page”, and the hallmarks of quality are far more subtle than merely understanding the basics of grammar and punctuation.
For one thing, there is the matter of voice. I am writing this blog to you now as me, Mike, and I am writing with the confidence of someone who feels (rightly or wrongly) that he has a level of understanding of the subject being discussed. This voice is a male voice, and it’s a confident voice – and sometimes it may be tinged humour or irony. But importantly, it’s not the only voice that I possess. When I am ghost writing articles, or producing press releases for the healthcare sector for example, I adopt a completely different voice to that with which I am speaking to you now; I am no longer “Mike”, but I am someone else completely. Continue reading