Tag Archives: Challenge

Self-publishing and the challenge of ‘marketing yourself’

One of the hardest things about writing is that it inevitably leads you to bare some small part of your soul to the world. This is particularly true of fiction as the world you create is wholly your own. If someone doesn’t like your characters, then they don’t like the characters you created. Similarly, if they have a problem with the politics, or the themes of your work, then again, they have a problem with your politics, and your themes. This is quite different from other types of writing where more often than not you will be working to a set of guidelines that may constrain your work, for in this case, the work you produce is all down to you, and there is simply no place to hide.

This challenge becomes even more difficult when it comes to self-publishing. Unlike regular publishing, where you might have an editor and production team working with you to oversee the process, when it comes to self-publishing, the power is wholly in your hands. This can be a remarkably liberating step, and certainly has a number of advantages; however, it can also pose great challenges when it comes to marketing and self-promotion. On the one hand, naturally, you want to sell your work, and put it out there, but at the same time, there is a sense that absolutely everything to do rests on your shoulders, and if someone doesn’t like it, then it’s completely down to you.

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