Tag Archives: App

Robotic consumption – what Uber’s new ‘quiet mode’ tells us about the human and the machine

Taxi app Uber has announced a new ‘quiet mode’ for customers using its premium Uber Black service. By selecting the option via the app, users can order a cab where the driver is instructed not to talk. While this change has proven positive with many users, some taxi drivers have responded negatively to the new quiet mode, with some critics claiming it treats taxi drivers more like robots than human beings.

While these critics may certainly have a point, they miss the essential fact that all taxi drivers – and indeed, all humans being – behave, and are encouraged to behave, in a robotic fashion. This blurring of the human and the machine isn’t really anything new, but rather, has been going on for a very long time indeed.

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